Engagement Tool
Eli Lilly & Company
Sales Tool for the Lilly Global Health Innovation Campaign
Brief
To enable the Eli Lilly & Company sales reps to present the capabilities of the Lilly Global Health Innovation Campaign in remote towns in Africa and India.
Solution
Designed a tablet sales tool (now known in the pharmaceutical industry as E-detailing) with interactive content, infographics, videos and animations, providing a best in class storytelling for sales reps. The app also included a 'Create a story' function that allowed sales reps to select the build their own presentations for specific HCP audiences. I was in charge of all content strategy, illustration, animation graphics, UX and UI design.
Results
Working directly with the client and the sales reps meant the eDetail was well received and utilised fast, with a short turnaround time as I managed all animators and app developers directly.