Rethinking the pharma experience

In the last 5 years, I have worked with the strategy & planning team of a healthcare brand to plan channel strategies that drive the customer experience. My role has been to apply insights on the customer experience for both HCPs and patients to define the objectives and goals for digital channels. This includes knowledge sharing of the principles of an omnichannel strategy, creating nurture tracks and user flows, defining channel strategies for eDetails, 1:1 and automated emails using Veeva CRM and Adobe Campaign, and a number of other strategies for other healthcare-specific channels.