What I Do
Working with you and your business values to define and implement a data-informed omnichannel strategy, designed to take your customer experience to the next level via tailored, practical procedures and best practice.
Identifying the content that reflects your brand values, and bringing it to life to attract customers, captivate your audience, and build valuable, relevant relationships through content on multiple channels.
Customised campaign plans that are designed to maximise your marketing capabilities, automate processes and make the most of existing and new content to achieve your marketing goals.
Analysis & Optimisation
Developing hypotheses and utilising real results and data to optimise campaign performance and determine immediate next steps and long-term strategy improvements.
Planning and hosting workshops with key stakeholders to identify experience opportunities, plan for the future, and suggest the practical next steps to continue your digital transformation journey.
What's a Creative Experience Strategist?
Good question. With over 15 years of experience in creative design and execution, my services have evolved to craft digital experiences to fit your business strategy and align to your brand values. I specialise in omnichannel experiences that harness technology, content and data to build customer relationships. My strategies have brought success to clients in B2C, B2B and Healthcare.
What People Are Saying
“I worked with Firuzé a number of times when I was responsible for making videos at Nokia and then Microsoft. She’s an excellent producer and I was never worried about quality when Firuzé was involved. From writing scripts, to planning productions, and then ensuring that scenes were shot as scripted, Firuzé was always a step ahead of the game. I’d definitely work with Firuzé again and strongly recommend her for any role requiring that magic combination of creativity and attention to detail.”
— ANDREW FLOWERS, NOKIA, MICROSOFT